Flashback to the early 2000s, when dial-up was still rampant and the Motorola™ Razr was cutting edge technology (no pun intended). It is undeniable that we’ve come a long way since then when it comes to technology. In today’s day and age ignoring this change within the real estate industry could cost you thousands. So why should you look for a “modern” tech-savvy Realtor?
It Will Save You Time
Technology has shaped the market in a dramatic way, beyond what a client may see. Research performed by the National Association of Realtors found that 44% of buyers begin their home purchase online (NAR 2017 Report). This alone opens a whole new can of worms that completely revolutionizes how Realtors once approached listing homes. Without a tech-savvy Realtor with ample experience in the different online marketing platforms, your home could sit on the market for much longer than expected. The ticking counter on your listing could end up costing you thousands in missed opportunities.
Don’t believe me? Take a look at the thousands homes currently available and listed online in your area. What sets these homes apart and how can your home gain an advantage over the competition? The modern Realtor will understand that marketing your home goes beyond simply listing it in the MLS (Multiple Listing Service), and will explore a variety of other channels. From social media, to virtual tours, individual property websites and outstanding search engine optimization to stand behind it, the possibilities are endless.
“In today’s day and age ignoring [technology] within the real estate industry could cost you thousands. “
In a real estate transaction, communication is key. The modern Realtor will utilize whatever form of technology necessary to keep communication open, accessible, and efficient. Today, I am able to communicate with my client in Brazil or the UK via email, iMessage, Facetime, Whatsapp, or whichever other application that can be readily accessible by the client. The key word is adaptability.
We have reached an amazing point in technological history where clients can sign important documents online, tour homes without ever stepping foot in them, and video conference with their Realtors, lenders, and title officers simultaneously. The modern Realtor will know how to work all these tools and will continue to adapt to any new tools that may come about.
Increased Exposure and First Impressions
How many residents live in your city? Here in Orlando, we have roughly 280,000 (US Census Bureau 2017), on the other hand our city saw over 72 million tourists in 2017 (Orlando Sentinel). When I look at these numbers, the first thing that comes to mind — potential buyers. How is your Realtor getting in front of these buyers? And when they do, what are they doing to keep buyers from clicking on to the next home?
It’s all about getting your home in front of as many people as possible, and taking it a step further in making your house irresistible to prospective buyers. There are so many ways this can be accomplished and with technology it becomes much easier to do so. Paying for social media advertising, for example, can increase views to your listing exponentially. While in the realm of first impressions, ditching cell phone shots for DSLR cameras and drone photography can make the world of a difference. The National Association of Realtors conducted research in which it found that 87% of buyers looked to photos as a useful means to researching a potential home (NAR, Real Estate in a Digital Age). If the best your Realtor can do are a few poor resolution images taken on their phones, it could seriously hurt the chances of your home selling for its full potential.
A Higher Bottom Line
“Marketing — it’s all about the value you create for your product,” are the echoes of every marketing professional I’ve ever learned from. Nothing rings truer than this. When selling, your home is your product. Buyers will never truly understand the memories, experiences, and sentimental value you’ve invested into your home. The best you can do is to showcase your home in the greatest possible light and appeal to their every sense. They may not have experienced your memories in this home, but they sure will tour your house envisioning the memories they will be able to create. The first step is getting them through the door!
Using technology, digital strategies, and perhaps even a dash of old-school techniques, the modern Realtor will be able to do just that. This value created by means of imagery, use of different platforms, and overall story will result in a higher bottom line for YOU! Consumers will be willing to purchase what they perceive to have great value, and with an exceptional marketing strategy your modern Realtor will do exactly that.
So what are you waiting for? It’s time for change. Discover for yourself why working with a “modern” Realtor can benefit you in the long run!